If you are an author trying to market your book and understand how it all works, the first steps to follow are: dive into social media, build a marketing plan, and generally speaking, use any help you can get in order to spread the word.
There are a few things to keep in mind when you draw a marketing plan:
-what are the right tools for what you want to achieve
-where are the places to help you get the word out
-what kinds of reviews copies you will use
-how you can grow your audience and what kinds of readers you like to have; don’t think in numbers terms but in terms of audience type, geography, culture, education, and age
Every marketing plan should start with pre-planning the strategy and this includes:
-an honest determination of capabilities and strengths
-how far in advance you will send reviews requests
– put together some blurbs, guest posts and promotional spotlights and try to contact some bloggers and radio stations
– prepare in advance a few written interviews
-improve your online presence
-will you do a signing book event?In this case, you need to organize it well in advance, send the invitations to friends and local media
-are you going to use traditional media? If so, set up a budget for it.
-design an electronic newsletter or a sell sheet for emailed announcements
-hire someone (or do it yourself) to make a book trailer
When you finished with all of the pre-planning steps, pay attention to some other details such as: what type of targets do you have and get your shout-out right there, engage your reviewers to post not just a review but an interview as well or a guest post, keep good records and build a street team if you can.Use any kind of useful apps and take full advantage from social media.
Nobody will say that marketing is an easy job to do and play with and you need to be ready to face criticism and rejection.No matters how hard it is, along the way you will learn something more important than you think, connections and networking are a must for self-promotion, the importance of being in touch with honest people and how to cope with criticism.At least but not last you will be happy to be in touch with some other self-published authors, where there is a genuine respect for the industry.